This is a premium certified organic Hibiscus powder. Botanical name: Hibiscus Sabdariffa. Powdered hibiscus may be taken with water or juices. It has a sweet but tart flavor profile. Due to the anthocyanins that lend the flowers their bold color, the herb is rich in antioxidants. In addition, hibiscus flowers provide vitamin C, B vitamins, calcium, iron, magnesium, phosphorus and potassium. Powdered hibiscus flower has beautiful color and texture and is an easy way to add tart, berry-like flavor and a boost of vitamin C to foods and beverages. It may help to maintain overall health because it has antioxidant properties from its flavonoids and phytonutrients. It is also used as a diuretic. Rich in antioxidants called anthocyanins, hibiscus flower extract improves immunity and shields the body from harmful free radical damage that leads to signs of aging. The flowers also act as a gentle laxative. Hibiscus is also widely known for the benefits of improving hair and skin. Hibiscus conditions dry hair and strengthens hair. Regular use of hibiscus may control premature graying of hair. Hibiscus may also help prevent hair from breakage and give a boost to volume. Suggested Use: As a dietary supplement, mix the powder with water, juice or tea, or add to recipes. May also be used as a natural colorant. To use as a hair treatment, simply make a paste by mixing Hibiscus powder with water or tea and apply to damp clean hair. Cover and let sit for a couple of hours. Add 1 tsp of any oil of your choice, yogurt, or coconut milk for extra conditioning.